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Beauty Industry, Beauty Launches

Lip Smacker Recruits Meghan Trainor

The brand intends to spread a message of empowerment to young girls.

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By: Marie Redding

Senior Editor, Rodman Media

Lip Smacker­­­­, the beloved lip balm brand known for its flavors and scents, is partnering with Meghan Trainor. Trainor as recently awarded the 2016 Grammy for Best New Artist.

Lip Smackers’ manufacturer, Markwins Beauty, will sponsor the pop star’s 2016 Untouchable Tour. Trainor as recently awarded the 2016 Grammy for Best New Artist.

Bill George, President of Markwins Beauty Brands, said, “Meghan is an incredibly talented artist who serves as an inspirational leader through her music. Lip Smacker is a brand that stands behind the goals and achievements of our customers, whether big or small. Staying true to our history, we’re honored to be joining Meghan for the next step in her career where we will celebrate this exceptional artist who is inspiring women everywhere.”

Trainor added, “I’m so excited to have Lip Smacker join me on The Untouchable Tour. Not only am I a fan of all the different delicious scents and flavors, but I also love their commitment to empowering young women and girls!”

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